The Atithi Devo Bhava Tourism Research Centre functions as a dedicated platform for the study and promotion of sustainable, culturally sensitive, and economically viable tourism practices. Rooted in the ethos of India’s traditional hospitality, the Centre engages in empirical tourism research, policy formulation, and the development of best-practice models that align with heritage conservation and community welfare. It organises training programmes for tourism stakeholders, conducts destination assessments, and fosters collaborations between academic institutions, industry bodies, and local communities. Through its initiatives, the Centre aims to elevate tourism as a catalyst for cultural exchange, inclusive growth, and international goodwill. The Centre’s operational initiatives are managed by Dr. Sanket Shekhar, Mr. Subham Rai, and Ms. Jaya Rai.